A logo graphically represents the brand identity. It conveys the values that anchor the brand, encouraging both intellectual and visceral responses.
Our Okan logo incorporates a tribute to Okan’s proud past and proclaims our brand character, summarized in the symbol “Shield,” which stands at the summit of the branding pyramid. The logo is the primary element of the Shield graphic identity system and must appear on all Okan communications. It may not be modified in any way.
The newly developed shield and the corresponding logotype are complementary in their look and feel, and whether presented in “lock up” or independently, convey a sense of institutional heritage, along with a soaring future ambition.
Correct application of the Okan logo strengthens the Okan brand. Use of the Shield logo and any of the brand’s defining elements is restricted to communications that represent Okan International University. It should always be used with reverence to what it represents, and never in an irreverent, playful, or disrespectful way.
OKAN INTERNATIONAL UNIVERSITY LOGO
The graphic identity is constructed of two interconnected parts; university seal and type.
The relative position and size of seal and type of always remain constant. It is available in different versions.
OKAN INTERNATIONAL UNIVERSITY DIVISION LOGOS
Logos can be created for use by divisions/departments across marketing materials and print collateral.
|Do use only the official logo files. Please complete the form on the bottom of …….. with questions about the proper use of the logo.||Don’t alter or recreate the top or change the colors.|
|Do use on a white background whenever possible||Don’t use as a white block on a colored bacground.|
|Do scale the files proportionally||Don’t stretch, condence or distort the logo.|
|Do complete the form on the bottom of ……… if you need a version for your department.||Don’t add names or create secondary logos to represent a department or institute|